Project: Lançamento Gerente iFood Pago
Client: iFood Pago
Team: Brand House, Marketing iFood Pago e AI iFood Pago
Stratefy: Desiree Figueira
Creative Directon: Well Nolacio e Desiree Figueira
Copy: Desiree Figueira
Art Director: Well Nolacio
Visual Design: Well Nolacio
Motion/Video: Well Nolacio
Project Manager: Isadora Faleiros
Ano: 2026
INSIGHT
Owners of small and medium-sized restaurants manage everything themselves: operations, customer service, and finances. For them, a financial solution is only relevant when it simplifies decisions and solves real everyday challenges.
CONTEXT
Gerente iFood Pago is a virtual assistant on WhatsApp the channel partners already use—to centralize their restaurant’s financial and operational tasks. The challenge was to make its features easy to understand, approachable, and relevant, without making it feel like just another financial tool.
IDEA
IDEA
We turned “Pede pro Gerente iFood Pago” into a simple, actionable call to action connected to the verbal territory of “Pede iFood Já.” This brings the familiarity and brand strength of the B2C experience into the B2B space, showing that whenever a need arises, partners can simply ask the iFood Pago Manager.
The hero video brings Gerente iFood Pago to life as an approachable, trustworthy persona, ready to be part of partners’ everyday routines. The narrative reinforces that, whenever a financial or operational need arises, restaurant owners don’t have to face it alone: they can simply ask the Gerente iFood Pago.
Produced entirely with artificial intelligence, the video also reflects the innovative and technological nature of the product itself. AI was used as the central tool to build the visual experience, bring the persona to life, and transform a virtual assistant into a more human, accessible, and relevant presence in the everyday lives of restaurant owners.
The key visual brings the Gerente iFood Pago to life as a trusted, approachable, and always-available partner for restaurant owners. By combining elements inspired by WhatsApp’s interface, financial graphics, and a welcoming composition, the visual turns a virtual assistant into a familiar presence in the partner’s everyday routine.
Every element works together to express the product’s four core pillars: trust, practicality, technology, and partnership. The persona communicates security and availability, while the visual language reinforces the simplicity of asking the Gerente iFood Pago for help whenever a financial or operational need arises.
